Include key word in your article

If you are not writing article for a particular keyword or keywords, you are most likely to choose one from the web. Even if you are writing for a particular one for your company or your products, you may link them with the current most searched keywords.

Finding a good and suitable keyword from Google Trends is a wise choice. However you should be careful. If people searching for a particular keyword finally find out that you are actually quacking for a totally different thing, they may probably hate your article for standing in their way. - Unless your article is REALLY nice, I mean really really nice!

To include a specified keyword, e.g. casting lever handle, is relatively easy. Because you are either asked to do so or determined to. And you may probably top your search result easily as this is your keyword and there might be less competition. Less competition is good. Yet it might be useless if your keyword is known by only you. Nobody else would search for it even if it tops other sites.

To choose a keyword from the web may bring you good traffic if you write your article well and top the search results.

And how to include the keyword that you have chosen?

Here is a joke that might be telling you something.

Pope is paying a visit to US. And he's told to be very vigilant when asked by US reporters. When he walked out the jet, reporters rapidly surrounded him asking various questions. One of them was:"Your holiness,are you going to visit any night club here?" The Pope then wanted to pretend to be innocent,"I don't think there is any night club here, is it?"Next day the paper read "Pope asked 'Is there any night club here'"?

This is not real story but can you figure out something? Yes, that is, you may anyway include a keyword in your article whether it happens or not.

Take the recent pull out of the famous 100 meter racer Liu Xiang for example. If you think his quit may drive his name out of paper, you are quite wrong. I actually read the paper shouting "Robles won easily with Liu's quit" I think the writer may be very tricky to do this. But who knows, Liu may win if he hadn't pull out.

This is it. If one thing happens, you write directly. If one thing happens not, you write in other ways.