Marketing – serve the need of people

The other day I was sitting in the coffee house in a four star hotel, discussing business with my partner over a cup of milk-tea. The place was good and golden bright, and not noisy – light music was on.
The discussion went on peacefully. And I seldom had the break to stop for a drink of the tea. And when the chance came, I found that my tea already became cold. Without calling upon, the waitress at the bar came over and took away the tea pot and a minute later came back with the same pot – at least as was eyed by me – of hot tea. Putting this on the table, the waitress silently walked away without disrupting our discussion.
And again, the tea went cold. However, the waitress did not come over and replace it. I bet she noticed that I no longer needed the milk-tea as the discussion went on heat and I did not have the time to stop for a drink.
And when chance came and I had the time to get hold of my cup of milk-tea, I saw that the waitress came over again and took away the pot and came back with hot tea again. How smart she was, I was thinking. She’s not bothered us talking at all. And she served the tea only when it was needed.

And I think of marketing, which is also a service provided where needed. Some may argue that by saying “Every day I survive a huge amount of Ads, which is totally needed at all.” Well I’m not saying that all marketers do that. Smart marketers serve only when it is needed. And when people are in need of something, they will look for them. Smart marketers study how and where their prospects look for the things they need and provide service there.

Even smarter ones know how to inspire the need of people and help them getting to know what the marketers are trying to convey.
When they are marketing a product, they do not focus on the quality of the product. Actually this is the least concern of people if they do not need this product at all. Instead, they work to inspire the needs and provide services to the anticipated needs.
A very obvious example of this could be cell phone. No one would imagine that ten years ago a cell phone could take photographs and send them.